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Region Event

IoD Advance Insight Workshop: Intellectual Property is owned by every trading business. What’s yours?

20 Jun 2019
The Lexicon, Manchester

Insight Events – run by members, for members – are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community.

Intellectual Property (IP) is a mystery to most businesses, but it shouldn’t be. Where there is investment of time, effort and money in creating anything, there is IP. It can be exploited by a business to maintain its leading edge or sold as an asset in its own right. Conversely, IP owned by others might present a risk which can have very serious consequences for your business.

Whether you’re just starting out or you’re well-established, IP is relevant to your business and mustn’t be ignored. From new inventions, brand names and even copy on your website, don’t underestimate the value of this invisible asset and don’t be fooled by common misunderstandings that could lead to increased costs, complexities and dangers that could easily be avoided.

This workshop will provide practical advice on simple but common pitfalls in intellectual property – a highly valuable but often overlooked asset.

Gain practical insights into how to:

  • Identify IP
  • Avoid risks presented by IP
  • Recognise when to seek legal advice

    This workshop will be hosted by Richard Bray and Joanne Goodchild. Please see below for full bio


    This event is exclusive to IoD Advance members. Please book through the Advance app or by emailing

    Not an Advance member? You're more than welcome to attend one Advance event as a guest in order to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you'd like to attend. We'd love to hear from you!

    Key details

    Date & time: 20 Jun 2019 08:30 - 10:00
    Location: The Lexicon, Manchester
    CPD Hours:

    Prices from

    No Charge.

    Event manager:
    Emily Martin
    Contact phone:
    Contact email:


    Richard Bray

    Graduating with a first class honours degree in physics, and with the highest marks in the graduating class, Richard was heavily involved in a placement project on liquid crystal molecular alignment techniques for use in LCDs at Sharp Laboratories of Europe.

    Richard works with a very wide range of clients, from innovative universities, start-ups and spin-outs, through to globally-known household names in the fields of electronic consumer goods, defence, commerce, and foods products.

    The variation of his client base provides unique challenges and working styles, which allows Richard to tailor his expert advice to the client.

    Richard has a passion for helping people understand the world of intellectual property (IP), providing in-house, technology specific awareness training to clients, tutoring for The Chartered Institute of Patent Attorneys (CIPA), and providing IP training for further academic institutions.

    Jorandi Daneel

    Jorandi supports clients from individuals and small start-up companies to multinational corporations in protecting, managing and enforcing their brands.

    With more than 12 years’ experience working in intellectual property, Jorandi advises clients on the full spectrum of trade mark law and practice in the UK, throughout the EU and abroad. She handles all aspects of non-contentious trade mark matters, such as pre-filing and strategy advice, trade mark clearance, filing and prosecution, as well as contentious trade mark matters, including oppositions, invalidity and revocation actions, and advising on trade mark infringement matters. In addition Jorandi advises on Registered Designs and Copyright issues.

    Jorandi is a Chartered UK and European Trade Mark Attorney, but also qualified as a solicitor in South Africa. Her significant experience in the field and varied background enables her to offer clients strategic and highly tailored advice according to their business needs.



    Prices from

    No Charge.


    • The Lexicon
    • The Lexicon
    • Mount Street
    • Manchester
    • M2 5FA

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