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IoD Advance Insight Webinar: How to generate sales for your business with digital marketing in 2019

12 Jun 2019
Institute of Directors, London

Insight events – run by members, for members – are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community.

The world of digital marketing is changing.

The theme of the last few years has been the transition from getting found relatively easily to “Pay to Play”.

Last year Facebook changed their algorithms so that only those who have liked your page can see your posts. LinkedIn have changed their algorithms so less people will see your posts unless you employ a variety of tactics. Instagram continues to grow and can drive traffic to your website.

If you’re in B2B sales, then LinkedIn is the only up-to-date database where you can easily get to – and, done in the right way, through a process called social selling – generate leads. Google continue to evolve their algorithms and so again it’s harder to get visitors to your site without paying for it.

In addition, customers are becoming increasingly impatient, especially the younger generation who are used to getting what they want on demand.

If you’re looking to grow your business through digital marketing, then you need to know what works in 2019 before your competitors do!

This session will cover:

  • A one-page plan to help you focus your activities on what works
  • The role of Webchat and Livechat on your website
  • Increasing traffic without employing an expert
  • What “Pay to Play” might mean to your lead generation/ecommerce sales
  • The increasing importance of video
  • Major social platform changes, including Facebook, LinkedIn and Instagram
  • Collaboration & outsourcing opportunities

    This webinar will be hosted by Peter Dickson – NED, High Growth Business Coach and technology & digital marketing specialist. Please see below for full speaker bio.


    Click ‘Join Webinar’ to join Peter at 1pm on Wednesday 12 June (if you can't attend this time, sign up anyway to receive a recording afterwards)

    Join Webinar

    Not an Advance member? You're more than welcome to tune in to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you have any questions.

    Key details

    Date & time: 12 Jun 2019 13:00 - 17:00
    Location: Institute of Directors, London
    CPD Hours:

    Prices from

    No Charge.

    Event manager:
    Miss Emma Underwood
    Contact phone:
    0207 766 8808
    Contact email:


    Peter Dickinson

    Connected to a large network of company owners and leaders, Peter Dickinson is an experienced High Growth Business Coach, Non-Executive Director & Facilitator. Peter helps companies drive growth and has worked with over 300 companies across a wide range of sectors over many years.

    With years of experience implementing technology, Peter is also a technology & digital marketing specialist. He has helped a number of companies achieve a strategic advantage through the use of technology to deliver far better products or services to their customers whilst stripping out cost.



    Prices from

    No Charge.

    • Institute of Directors
    • 116 Pall Mall
    • London
    • SW1Y 5ED

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