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IoD Advance Insight Webinar - Top tips for dealing with the media

02 May 2019
Institute of Directors, London

Insight Events – run by members, for members – are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community.

Getting media coverage is a great way to raise the profile of you and your business – but what is a media strategy and what do you need before talking to the press?

How do media lead times help determine the best time to speak to a journalist?

Will your ‘stories’ get the headlines you want?

Can a business be too small/niche to get media coverage?

This webinar will answer these questions and many more through 10 top-tips for getting to grips with the media. You’ll also be provided with an template to help you get started on a media strategy which works for you!

This webinar will be hosted by Nicky Rudd – communications enthusiast with a background in tech PR and 20+ years’ experience working in both consumer and B2B. Please see below for full bio.


Click ‘Join Webinar’ to join Nicky at 1pm on Thursday 2 May (if you can't attend this time, sign up anyway to receive a recording afterwards)

Join Webinar

Not an Advance member? You're more than welcome to tune in to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you have any questions.

Key details

Date & time: 02 May 2019 13:00 - 14:00
Location: Institute of Directors, London
CPD Hours:

Prices from

No Charge.

Event manager:
Miss Emma Underwood
Contact phone:
0207 766 8808
Contact email:


Nicky Rudd

Nicky Rudd is a Fellow of the Chartered Institute of Marketing (CIM) and a communications consultant with over 20 years of agency experience. She is MD of Padua Communications, an agency that offers content, marketing, PR and events support.

With a background in tech PR and experience of working in consumer and B2B, Nicky has stacks of experience of working with clients in a wide range of markets creating PR and content campaigns. She has also worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher.

A member of the Chartered Institute of Public Relations, Nicky also sits on the CIM South East Board as Events Ambassador and the Institute of Directors’ (IOD) Hampshire and Isle of Wight committee. She is a regular facilitator and speaker on business communications, marketing and PR.



Prices from

No Charge.

  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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