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Region Event

IoD Advance Insight Workshop: Customer Value is King

10 Oct 2018
The Lexicon, Manchester

Customer value is the fundamental driver of business success. The question that everyone should be able to answer is ‘Why should customers buy from you?’

To maintain a focus on customer value, organisations need to develop behaviours and habits to ensure that they are obsessed with their customers. Customer Discovery is about understanding what your customers really need and what they really care about.

The workshop is highly interactive and hands on, based on your own organisation. It provides the structure and tools to make Customer Discovery a habit:

- Best practice examples

- Structured canvas to work on with post-it notes

- Model questions to help develop the process

Outcomes from the workshop will be:

- Clarity on how to ensure that your organisation is always driven by customer value

- Making a habit of discovering customers’ real needs to help deliver the outcomes they want

Mike’s workshop is based on both his years of practical experience and researching widely on the subject. The workshop is highly interactive, practical and provides a clear structure to create habits which focus on customer value.

This event is followed by an complimentary tour of Ken Simons' 'Exploring the Unseen' exhibition.

Key details

Date & time: 10 Oct 2018 08:30 - 10:00
Location: The Lexicon, Manchester
CPD Hours:

Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non-Member Price

Event manager:
Emily Martin
Contact phone:
07714 749 415
Contact email:

What is Advance?

IoD Advance is a new and exclusive membership community that is designed for Directors who want to boost their network, acquire new skills and expand their knowledge. We shall connect you with fellow business leaders, give you access to a host of events designed to enable you to share your expertise, and provide you with lots of opportunities to learn with inclusive professional development and our interactive workshops.


 Mike Innes
Director at E3Connect Ltd

Mike has held a number of leadership roles at international companies; 13 years with Mars Inc. provided great training and experience followed by MD/CEO positions in SME’s with high levels of international sales. Most recently he led Manchester based Money Controls through significant growth and the successful sale of the business. He now works with senior leadership teams to create a culture and habits which get everyone in the organisation to understand how their role impacts customer value.



Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non-Member Price

  • The Lexicon
  • The Lexicon
  • Mount Street
  • Manchester
  • M2 5FA

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