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IoD West Midlands
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IoD West Midlands - 99 Network meets Craig McVoy: Creating a Leading Brand Experience

06 Nov 2018
Library of Birmingham, Birmingham

7 Principles to Grow your Customer Loyalty with Craig McVoy, founder and CEO of Beyond Brand.

In the UK, SME’s spend over £1bn a year on their branding, marketing and advertising. But if the experience you give your customers doesn’t live up to the promise, then you’ve just wasted your money.

To stand out in today’s tough marketplace, you need more than just a good product, team or marketing strategy.

Good is just a commodity. Customer expect more.

To compete with market leading brands such as Amazon, Apple and Google, you need to work harder on building a relationship with your target markets. 

People might be attracted to you because of what you say you can offer, but they will stay with you because of the experience you actually deliver. Customers will ultimately choose a brand because of how it makes them feel.

Customer experience is the no1 brand differentiator in business today. Focus on building an emotional connection with your customer, and you’ll keep them for longer.

With a different approach, businesses of all sizes can deliver an amazing brand experience. The Beyond Brand Methodology, as shared in Craig’s No1 Best Selling book, gives you the practical skills to help you achieve exactly that.

If you want people to fall in love with your brand, then find out how by booking onto this event today.




Key details

Date & time: 06 Nov 2018 18:00 - 20:00
Location: Library of Birmingham, Birmingham
CPD Hours: 2.0000

Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non-Member Price

Event manager:
Ms Jordan Lowe
Contact phone:
0121 643 1868
Contact email:


Craig McVoy – Founder & Chief Experience Officer at Beyond Brand.

Beyond Brand is built on 20 years’ experience of working with the most recognisable brands in the world, such as John Lewis, BMW, LV, Mercedes Benz and Direct Line, to design and implement customer and employee strategies.

As a leading authority in customer and employee experience, he now works with brands to help them achieve the holy grail - ‘How to get people to fall in love with your brand’. Beyond Brand helps businesses create a fantastic brand experience, enabling them to attract more customers, keep them for longer and make them happier, all whilst reducing operating costs and increasing profit.

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Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non-Member Price


Bookings cancelled within 7 days will not be refunded
  • Library of Birmingham
  • Library of Birmingham
  • Centenary Square
  • Broad Street
  • Birmingham
  • B1 2ND


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