Does your organisation regularly check that what you are delivering is what customers value?
Years ago the organisation may have recognised a market place not receiving value and that is why the founding entrepreneur invented a new product/service and took it to market. However, over the passage of time, the MD and senior managers have become distant from the customer base and the organisation is now delivering mixed messages from sales, from marketing and from customer service - many of which are simply pushing the product or service at the customer.
This brief interactive workshop aims to provide members with a different way of thinking about satisfying the customer - from the customer's perspective. The exercises we will go through can be taken back by members and used with their own top team to help identify what customers value, create that value in the organisation, deliver it and then communicate the value to the current customers and the market place.
Malcolm JohnstonRegional Director, The Marketing Centre
We are delighted to welcome IoD Cambridgeshire Member and Regional Director of The Marketing Centre, Malcolm Johnston, to lead this event.
Malcolm has been consulting for 17 years and has worked with numerous businesses in a variety of industries.
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