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Branch Event

IoD Cambridgeshire March Business Breakfast "Outside-In Marketing"

14 Mar 2018
Quy Mill Hotel, Cambridge

Outside-In Marketing : An exploration of customer value

Key details

Date & time: 14 Mar 2018 07:30 - 09:00
Location: Quy Mill Hotel, Cambridge
CPD Hours:

Prices from

15.00 GBP + VAT - Member Price
25.00 GBP + VAT - Non-Member/Guest

Event manager:
IoD Cambridge Officer
Contact phone:

Does your organisation regularly check that what you are delivering is what customers value?

Years ago the organisation may have recognised a market place not receiving value and that is why the founding entrepreneur invented a new product/service and took it to market. However, over the passage of time, the MD and senior managers have become distant from the customer base and the organisation is now delivering mixed messages from sales, from marketing and from customer service - many of which are simply pushing the product or service at the customer.

This brief interactive workshop aims to provide members with a different way of thinking about satisfying the customer - from the customer's perspective. The exercises we will go through can be taken back by members and used with their own top team to help identify what customers value, create that value in the organisation, deliver it and then communicate the value to the current customers and the market place.


Malcolm Johnston
Regional Director, The Marketing Centre

We are delighted to welcome IoD Cambridgeshire Member and Regional Director of The Marketing Centre, Malcolm Johnston, to lead this event.

Malcolm has been consulting for 17 years and has worked with numerous businesses in a variety of industries.



Prices from

15.00 GBP + VAT - Member Price
25.00 GBP + VAT - Non-Member/Guest

  • Quy Mill Hotel
  • Church Road
  • Stow-cum-quy
  • Cambridge
  • CB25 9AF

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