There are many ways of communicating to potential customers the various advantages of your product. From direct marketing and advertising to sponsorship, merchandising, exhibitions and word of mouth.

We can provide help and guidance with your marketing and advertising strategies.

Typical questions

• How do I prepare a direct mail campaign?
• I need help with the wording of an advertisement?
• How do I carry out research for my marketing?
• What price should I charge for my product/service?
• Where do I buy targeted marketing lists?

For answers to these questions and others please log in to the Directors' Information Gateway (DIG) with your IoD membership number and pasword, or contact us for further assistance.

Did you know?

Did you know that, as an IoD member, you can:

• contact the Directors' Advisory Service for specialist guidance on your marketing strategy?
• obtain targeted direct marketing lists by buying them online at a discounted price, click here for further details.