Networking event and lecture:‘Crisis Communications – an investment in company value’
Lecture: ‘Crisis Communications – an investment in company value’
Speaker: Donald Steel, former BBC chief media spokesman
Venue: Hospitium, Museum Gardens, Museum Street, York, YO1 7FR
Date: 07 March 2013
Time: 05.30pm – 07.30pm
On Thursday 7th March 2013, former BBC chief media spokesperson Donald Steel will be the keynote speaker at an Institute of Directors (IoD) networking event and lecture, held at the Hospitium in York.
A specialist in crisis, issues and reputation management and training, Donald will discuss the need for companies both large and small to invest time and resource into crisis planning, especially in the world of social media where reputation - and the financial value of a business - can be damaged in an instant. He will use real examples drawn from over 20 years’ experience at the sharp end of the public relations profession, to illustrate where crises have been handled badly, with detrimental consequences for individuals or businesses involved, along with examples of effective crisis planning where outcomes have been positive and reputations have been saved. He will also show that companies who do not engage with their employees over the use of social media are putting the future of their business at risk.
Donald says, "I am delighted to be addressing the IoD on the topic of crisis communications. Research shows that companies who deal badly with a crisis lose value, but companies who deal effectively with one actually see their value increase. I hope to show that giving time and modest resource to having a crisis plan and rehearsing it is not just a good thing to do - it is an investment in the future financial value of the company."
Stephen Burwood, Chair of the IoD North Yorkshire branch says, "I'm thrilled to welcome such an illustrious speaker as Donald Steel to this unmissable IoD event. This is a real ‘hot ticket’ event which we anticipate will sell out fast – so book early!”
5:30 – 6:15pm Drinks & Canapés
6.15 – 7.30pm Donald Steel lecture followed by Q&A
Members £15.00 + VAT non members £25.00 + VAT
To book go to www.iod.com/yorkshireevents or call Susanne Foxley T:0113 243 0152
York, YO1 7FR
+44 (0)113 243 0152